Project Overview
In a 2-week engagement, I led discovery, user research, experience design, and technical solution definition for an AI-powered workflow orchestration platform that transformed a fragmented enterprise request process into a transparent, conversational experience.
Working alongside consultants and AI engineers, I translated stakeholder needs into a clickable prototype and live demonstration that helped position a $10M consulting opportunity and $250K technology investment.
Business Challenge
The organization managed technology enhancement requests across multiple disconnected enterprise systems, creating a “black box” experience with little visibility into approvals, ownership, or status updates.
Employees were forced to navigate multiple platforms and manually track requests, leading to inefficiencies, delays, and frustration.
Solution
Our team designed an AI-powered orchestration experience that unified workflows across multiple enterprise platforms and enabled users to submit requests, monitor progress, and retrieve information through natural language interactions.
The engagement progressed rapidly from discovery and journey mapping to a high-fidelity prototype and working demonstration built on enterprise AI orchestration technology.
Technology Stack
- watsonx Orchestrate
- Figma
- Mural
- Enterprise workflow integrations
Design Process
1. User Research & Discovery
- Facilitated stakeholder workshops to uncover pain points, define success criteria, and understand the current-state experience.
- Mapped end-to-end workflows and identified opportunities to improve transparency, efficiency, and user satisfaction.
2. Service Design & UX Strategy
- Created personas, future-state journeys, user flows, and workflow requirements to align business objectives with user needs.
- Defined an intuitive experience centered on self-service access and visibility into request status.
3. Rapid Prototyping
- Designed and delivered a high-fidelity clickable prototype in Figma that enabled stakeholders to visualize and validate the future-state experience early in the engagement.
4. Technical Solution Definition
- Partnered closely with AI engineers and consultants to translate research insights and business requirements into a technically feasible architecture.
- The prototype evolved into a functional AI-powered demonstration capable of orchestrating workflows across enterprise systems.
5. Executive Storytelling & Sales Enablement
- Developed the demo storyline, experience narrative, and business value messaging used to communicate the vision to stakeholders.
- Leveraged design artifacts to accelerate alignment, demonstrate value, and support opportunity progression.
My Role
- Led discovery workshops and stakeholder interviews
- Conducted user research and service design activities
- Developed personas, user journeys, and workflow maps
- Designed the end-to-end user experience and clickable prototype
- Bridged business requirements with technical implementation
- Crafted the demo narrative and business value story
- Collaborated across design, engineering, and consulting teams to deliver a working proof of concept in 2 weeks
Impact
- Delivered discovery, research, design, prototyping, and demo enablement in 2 weeks.
- Unified fragmented enterprise workflows into a single user experience.
- Improved transparency across request and approval processes.
- Accelerated stakeholder alignment through design-led visualization and storytelling.
- Supported a $10M consulting opportunity and $250K technology investment.